Vivapark is one of the most talked-about projects on the coast — and one of my direct areas of work. This guide gathers the essentials: why it attracts so many investors, the real price ranges, and who it makes sense for (and who it does not).
What it is, in one sentence
A planned neighborhood of ~2 million m² in Porto Belo, master-planned by Jaime Lerner, between two hot markets (Itapema and BC) — combining towers, houses, parks and over 30 operations already running (school, gym, dining, sports).
The numbers behind the appeal
- Published appreciation: +250.9% on lots since Oct/2020 (developer data in the market press — Exame, ND+, Visor Notícias); on the buildings, my market reading points to a 2020→2026 cumulative of around ~240% (last published milestone: +119.7% in Jul/2024);
- Execution: 4,000+ units under simultaneous construction and a declared average of R$ 110M/month in sales;
- Real-use demand: 130,000 visitors/month at the park — families wanting to be there, not just a spreadsheet;
- Entry ticket: in my portfolio, from ~R$ 800k to R$ 1M in entry options, up to R$ 3M+ in the larger ones — one of the few places in the region where you can still get in early on a project with scale.
The moment: 3 launches on the new block
With phase 2 delivered, the block facing the new park opened with Vision (N1) — the neighborhood's largest home office, with 7,000 m² of amenities —, Torre RDO and Torre Conrado. Those who followed the neighborhood know: opening price lists have historically captured most of the curve.
Who it makes sense for (and who it does not)
Makes sense for: an appreciation-curve investor in a neighborhood taking shape; rental income in a tourist region; a family that values security and the infrastructure of a planned neighborhood. Does not: anyone who needs immediate liquidity or wants exclusively the prestige of BC's first row — that is a different game (this one).
Read also: The July 2026 news from Viva Park (full tour) · Itapema or BC: where to invest?